The Super Bowl gains record amount of US viewers every year, so to get a spot in an ad break is a fantastic opportunity for any business. However, Victoria Secret will have to fork out a reported $2.7 million to show its provocative adverts and then it can be viewed on their website. The 30 second commercial will feature stunning model Adriana Lima sitting in her underwear holding a football, which will have a hint of comedy and is aimed at both men and women.(image: adweek.com)