As we have already written, ‘secretary’ Maggie Gyllenhaal substituted Kate Moss as advertising face for Agent Provocateur for 2007. Maggie shot a campaign under the name “Lessons in Lingerie” for the provocative lingerie legends. 

The actress known for starring in the film “Secretary” and “SherryBaby”, admitted that posing in lingerie was a particular shock for her organism.  

- They asked me to do it and I said yes, but somehow I never put that together with the fact I'd have to stand around in my underwear getting my picture taken – said Maggie Gyllenhaal.

- The pictures are very tongue-in-cheek and have an irony about them - it's not the same as doing a Victoria's Secret ad. I felt like I was playing a character, someone who wasn't me. Somehow I hadn't understood that there'd be all these pictures of me out there in my underwear. I did it as an art project – she added.

But Maggie and her parnter, actor Peter Sarsgaard were more than satisfied with the result.

- I was looking at them with Peter, saying: 'I don't look like that – that underwear is really good! – Gyllenhaal concluded, Vogue reports.